Every CEO needs to be ready. It could be because you've just announced a breakthrough invention or because your product is being recalled. Either way, how you appear will mean the difference between success or total failure, huge dividends or plummeting stock prices, confidence or lack of trust. It's not enough just to have a company spokesperson. Today's media wants to hear from the boss.
And why let company X have all the glory? You can become the analyst or go to financial expert that business networks are clamoring for. Being TV friendly is a huge asset. Appearing confident and personable could make you the next personality.
